The Ultimate Pinterest Guide for Business

This week's blog post will explore the many ways in which businesses can take advantage of the social networking medium called Pinterest.

Pinterest is a social bookmarking site that allows users to create a visual, online pinboard with images they love organized around topics of their choice by category. It’s the fastest growing social media site in history, the third-largest network after Facebook and Twitter and has over 25 million members and 10 million unique visitors a month. 

 

Because the medium is image-rich and online, it best appeals to people with a visual-tactile working style, with a non-preference for mobility. How many of your clients have such a working style? Check your own working style.

 

Karen Leland, author of the new book “Entrepreneur Magazine’s Ultimate Guide to Pinterest for Business,” has created a comprehensive and easy-to-use guide to hitting the road running and quickly making Pinterest into a valuable source of prospects, promotion and profits. “Great business brands are about telling compelling, congruent stories, and Pinterest is at its core about storytelling in pictures,” says Leland. “Pinterest has tapped into this visceral lover of visuals, and no small business, entrepreneur or corporation can afford to miss the boat on bringing what they offer beyond words and into images.”

“The Ultimate Guide to Pinterest for Business” is designed to help businesses use Pinterest to its maximum potential. The book provides both beginning users and seasoned veterans with the ability to find their specific area of interest “at a glance.” It uses step-by-step how-to, sidebars, examples, case studies, expert interviews and tip sheets to show how, from setup to strategy, to use Pinterest for promotional, branding and marketing objectives. 

The book explores the ins and outs of signing up and getting started on Pinterest and how to create boards that get noticed, drive traffic and convert fans into customers. Special chapters are devoted to creating a strong community and enthusiastic following through high-engagement activities, contests, social media outreach and smart pinning strategies.

In addition the book outlines specific marketing applications to small businesses, from architecture firms to theater companies.  

 

 

Karen Leland is the bestselling author of 8 business books including the recently released Entrepreneur Magazine’s Ultimate Guide to Pinterest For Business, which can be purchased at http://bit.ly/Amazonbook. She is the president of Sterling Marketing Group, where she works with small businesses and Fortune 500 on building stronger personal and team brands. She writes the Modern Marketing Blog at www.karenleland.com.

Learning Styles - How Your Learning Style Can Make You Feel Sleepy

If you know a little about learning styles and working styles, you will know that learning and working in a style that clashes with your own unique preferences will - inevitably - make you feel stressed and tired.

However, recent research indicates that the problem goes a lot deeper than that. Dr Nakamori Suganuma, of Osaka University, Japan, and a lead researcher into the issue, discovered that people who spend more pre-bedtime hours using the Internet or watching television are more likely to report that they don't get enough sleep.

This is even though they sleep as long (or almost as long) as people who spend fewer pre-bedtime hours in front of a computer or television screen, because longer Internet and television use before bedtime did not correlate with getting less actual sleep.

The research, therefore, implies that electronic media have an effect on sleep demand and sleep quality, either making the users THINK they’ve had too little sleep whereas in fact they may have had enough, or causing the users to need more sleep than those who don’t use computers and TV in the pre-bedtime hours.

So, what does that have to do with learning styles? Quite simply, your learning style will often dictate how much TV you will watch and how long you will spend on the computer. If you are predisposed towards e-learning, for example, chances are, you will spend more time on the computer than somebody who is not.

Also, learning styles are responsible - to a large extent - for determining WHEN you will use the computer and watch TV, particularly for work and learning purposes.

To find out what your learning style is and whether it might be responsible for making you crave more sleep, please click here.