The power of your sensesOur minds tend to form associations through our senses. You might link the smell of popcorn with going to the movies, the melody of a song with the way you felt when you last heard it, or the taste of a fresh tropical fruit with a holiday you took. Anything that engages one of your senses can become a "sensory cue" that your brain links with a mindstate, feeling or memory. The more often, and more exclusively you link a given cue with a particular mindstate, the stronger the association.
Why engage multiple senses?We humans are usually creatures of more than a single sense: we can generally see, hear, touch, taste and smell. Granted, some of us can't use one of our senses, but most of us get input from more than one sense at a time.
That's important when you're trying to create associations, because there's a kind of synergy that comes from combining different sensory cues. The link will be stronger than if you only used a single sense. In fact, for most people, the more senses you can engage at once, the stronger the link.
Figuring out the right sensory elements for youEven if they have access to all five senses, many people identify more strongly with one sense than another. Neuro Linguistic Programming (NLP) talks about "sensory modalities" and groups people according to the sense they use most to process information:
- Auditory people tend to identify most strongly with sound, rhythm and melody.
- Visual people respond to images, colours and shapes.
- Kinaesthetic people think in terms of touch, feel, texture and temperature.
- Olfactory people respond strongly to smell, and gustatory people to taste (although these two are very uncommon as predominant senses).
(Creative Learning: Tanja uses the power of the senses to build up personal writing rituals, however, they can also be used when working on any project, be it work, studying or a hobby. Have a look to see how the senses connect to your learning style).
Tanja Gardner is a professional copywriter, word weaver and story spinner at Crystal Clarity Copywriting Ltd. She helps difference-makers like you write with concise, creative clarity that your readers intuitively “get”. That means they understand EXACTLY what you offer – so you can make more of a difference in their lives.
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